“The Mother of All (Pricing) Battles”: The 1992 Airline Price War Harvard Case Solution & Analysis

"The Mother of All (Pricing) Battles": The 1992 Airline Price War  Case Solution

This case provides a perceptional description of the price war in the U.S. airline business that broke out in spring of 1992.

This is just an excerpt. This case is about  STRATEGY & EXECUTION

PUBLICATION DATE: January 01, 2002 PRODUCT #: KEL006-HCB-ENG

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