Contains a description of the price war in the U.S. airline industry, which erupted in the spring of 1992. "Hide
by David Besanko Source: Kellogg School Management 3 pages. Publication Date: January 1, 2002. Prod. #: KEL006-PDF-ENG
Home >> Management Case Studies >> The Mother of All (Pricing) Battles: The 1992 Airline Price War
Contains a description of the price war in the U.S. airline industry, which erupted in the spring of 1992. "Hide
by David Besanko Source: Kellogg School Management 3 pages. Publication Date: January 1, 2002. Prod. #: KEL006-PDF-ENG