THE MESSY BUSINESS OF REINVENTING OF HAPPINESS Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

The Messy Business of Reinventing of Happiness Case Study Solution

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Date: 9^thAugust 2017

Subject: The Messy Business of Reinventing of Happiness

Key Issue:

Would the newly project MyMagic+ released for the Disney Parks be much effective in the future for attracting and retaining its customers and overall improving the company revenue?
By changing the complete infrastructure and operation of the Disney Park, would the changes be adopted by the people and would not face difficulties on these changes in the IT structure?
Will the newly project MyMagic+ help the company gain competitive advantage and also gaining more control over the reduction of lines in the rides and main entry?

Analysis:

Through utilizing the Six IT concepts framework on the Disney Parks, the company is completely relying on bringing new IT infrastructure which would improve the efficiency of the business processes.

Who was responsible for giving the go-ahead for the new IT project and how much amount had been allocated?
For launching the new IT project MyMagic+ the CEO of Disney Park Bob Iger, convinced the board of directors for the project’s approval. The project had received around $1 billion of investment for transforming the entire Disney Park.
For implementing of the new project, the infrastructure of the park and hotels were needed to be changed such as the locks of the hotels, developing the wristband, providing employees with the training, establishing a complete Wi-Fi connection in the park.
What is strategy and vision of new IT project by Disney?
The vision and strategy were clear as the main reason for the MyMagic+ were to improve the efficiency of the park through:
- Reducing the lines on rides
- providing safety to the customers on their hotel rooms and
- pre-ordering of food which would be directly served to the customers for their ease.
Who was the responsible for the IT governance?
The responsibility for thedevelopment of the park was mainly given to the Imagineers, but the development of the new IT projects was the Frog and NGE crew who were overlapping with the Imagineers tasks causing certain dysfunctions among them.
The others who were responsible for the new IT project were the CEO, VP, and CFO of Disney Park.
What Phase is the Project In (Adhoc or defined or managed or Synchronized)?

Through the utilization of the stages of the IT portfolio management process it would help in defining the project as what phase it is in:

The Project was in the phase of Synchronized phase since everything was on track. The main purpose of the project was to reduce the lines on main entry and rides, gaining more customers and providing services for acustomer that would help them for their ease.
This project had accomplished that by reducing the line transactions by 30%, around 70% customers were satisfied and also improving the company’s overall revenue generation.
What initiatives did the company take before launching of the MyMagic+?
The step which the management took before the releasing of the MyMagic+ was effective as it did a number of testing, worked with many outside IT firms for enhancing the project and shared and gained more ideas from the IT teams. Once everything had been tested, the next which the Disney took is that it announced in the New York Times for the releasing of MyMagic+ where millions of customers had been attracted.
Was the Project MyMagic+ Successful? Why or Why not?
Most of the people were satisfied by the MyMagic+ wristbands as it made easier for them to pay only by just flicking on their wristband as they no longer had to worry about bringing wallets. The rides transactions times had been reduced by 30%, and there was no line at the main entrance to the park.
The overall satisfaction of the customers was increased by 70% due to the new MyMagic+ project. There were around 10 million of the customers who had already worn the wristbands which made the company deliver spectacular earnings.
The reason that the project My Magic+ was successful due to:
- There were no longer big lines for getting in rides and on the main entry.
- People could easily enter their hotel rooms instead of waiting in lines to get keys from receptions
- People could pre-order their food online in which they simply had to sit down in the restaurant, and their meals would arrive automatically...................