In the battle for the high cost of talent, managers need to think like marketers, creation of job offers and employment, which provide mutual value to businesses and their employees. This article provides a three-step framework for the application of marketing techniques to attract and retain high-value employees. In the first phase, 4P marketing mix is used to create a compelling job offers that attract high-value employees. In the second phase, the company uses the concept of relationship marketing to build long-term employment relationships that create mutual value for the company and its employees. The third stage includes the results of high value-added employment, which include greater employee commitment and satisfaction, which will then lead to greater employee advocacy firm and low staff turnover. The ultimate expected outcomes of this approach is to improve the performance and stability of the company. "Hide
by Linda Schweitzer, Sean Lyons Source: Business Horizons 11 pages. Publication Date: November 15, 2008. Prod. #: BH306-PDF-ENG
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