The creator of a new online news site, The Mark, has found his venture at a time of unprecedented turmoil in the newspaper industry. While he considers that his advertisements-based business model is the future face of the sector, he is yet to attract much of a readership.
The founder must now decide what strategies are needed to establish his company in the competitive Canadian news landscape.
The Mark News case study solution
PUBLICATION DATE: July 20, 2010 PRODUCT #: 910M56-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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