The Making of the Simply Better Healthcare Company: SmithKline Beecham Award winner Prize Winner Case Solution
Abstract:
The (A) case explains the merging of SmithKline and Beecham in the circumstance of the pharmaceutical market in the late 1980s, and the company's organisational modification efforts in the 5 years after the merger.
Pedagogical Goals:
The case supplies an abundant conversation of the tactical, organisational, and cultural concerns in the numerous stages in business change. The case likewise helps with an abundant conversation of the problems of: equivalent mergers; culture modification; organisational modification; tactical modification; the control of big complicated companies; and the function of leading control in modification efforts.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1994
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