It is 2009 and Head of Ticketing, Paul Williamson, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. Given the value of ticketing to the Games' bottom line, he's a strong incentive to maximize sales.
Third, he wants to fill seats with the ideal folks - well-informed enthusiasts who add to the energy and atmosphere of the occasion. Finally, tickets had to be reachable to the world's elite but also to ordinary Londoners, many of whom lived around the corner from the Olympic Park.
The London 2012 Olympic Games, Spanish Version case study solution
PUBLICATION DATE: September 02, 2009 PRODUCT #: 512S01-HCB-SPA
This is just an excerpt. This case is about SALES & MARKETING
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