Little Red Roaster, a retail coffee shop that offered a menu of coffees, teas, delicious drinks, light meals and snacks, had a reputation for good food and coffee during the eight years he has been in operation. The owner had recently come to expand both its wholesale and its catering business activity, but she was not sure if she and the company was ready to expand. Potential wholesale and food service customers will not wait for Little Red Roaster much longer, and the owner must make a decision soon on the strategic direction of the company. "Hide
by Elizabeth M. Grasby, Niki Healey Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: July 15, 2005. Prod. #: 905M31-PDF-ENG
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