From 1 January 2012, the LEGO Group announced a major new initiative to improve its market penetration in Asia. Later this year, a cross-functional group of senior managers gathered at the company's headquarters to discuss the status of the Asian initiative and risk associated with it. The purpose of the meeting was to define four scenarios of the future, which can help managers to assess what the key success factors and actions were needed to address the problems encountered in each scenario, and set priorities among those. Students will have the opportunity to exercise the script yourself, developing your own scripts, and deciding on the LEGO Group to build a factory in Asian location in the next five to seven years. In order to facilitate discussion of the problems of designing "a winning organization," the case also presents difficult choices that the leaders had to make a strategy LEGO Group, selection of primary customers, the basic features, and organizational structure. "Hide
by Anette Mikes, Dominique Hamel Source: Harvard Business School 24 pages. Publication Date: November 15, 2012. Prod. #: 113054-PDF-ENG
Related Case Solutions & Analyses:
What Are Business Models and How Are They Built Module Note
NTT DoCoMo (TM): Value Innovation at DoCoMo
Butler Shine Stern & Partners
Athletic Knit
Buy Side Analysis
Strategic Alliance
Elizabeth Arden: Executing Global Supply Chain Re-engineering
McKinsey & Company
Restructuring P&G’s Supply Chain
Tower of London
