The Sundance case raises the question of how markets for innovative cultural products could be created and what the role of intermediaries in creative sectors ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director Robert Redford to encourage independent filmmaking.
Began as a "Laboratory," where independent filmmakers could work on their film endeavors, the Institute shortly expanded to organize the Sundance Film Festival as a way to facilitate the display and distribution of independent films, including those not supported by the Sundance Labs. Thirty years after Sundance was founded, its top management team wonders whether the mission of Sundance would be best served by increasing and improving the supply of independent films in the marketplace, or by training consumers to create an audience for independent cinema.
The Kid Grows Up Decisions at the Sundance Institute case study solution
PUBLICATION DATE: December 16, 2011 PRODUCT #: 812051-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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