The cumulative effects of individual purchase choices are accountable for anthropogenic climate change. These very same private investment and consumption choices are at the focus of climate change mitigation efforts. This article reveals that new market-based, incentive-compatible mechanisms could support win-win (green and prosperous) behaviour by private investors.
Despite their availability and financial viability, people frequently miss efficient technologies in favor of the less efficient but familiar ones. The article provides a framework that demonstrates how local policies can act as catalysts in supplying profitable opportunities for private investors to bridge this so called "efficiency gap."
PUBLICATION DATE: February 01, 2009 PRODUCT #: CMR424-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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