Grassroots Business Initiative (GBI) was established to financially help small businesses participated in creating social worth.
Three years later, its originator, Harold Rosen, wanted to investigate an alternate funding model to provide it with scale and sustainability.
PUBLICATION DATE: February 11, 2008 PRODUCT #: 508063-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
What People Want (and How to Predict It)
ONGC India: In Search of a New Growth Strategy
Capital One: Leveraging Information-Based Marketing
General Electric Plastics: Organizing the Marketing Function
GREE, Inc.
Sony PlayStation: Security Breach
UK’s Institutional environment and Sociocultural Environment
Wipro: Building a Global B-2-B Brand
Market Stretch
Blogging: A New Play in Your Marketing Game Plan
