This note discusses how social media marketing can be used to influence the process of solving a consumer of goods and services. It connects the impact of social media on the various stages of the buying process at a high participation points. The material is suitable for MBA, students, pupils and executive education. "Hide
by Ronald T Wilcox, Polly Black 9 pages. Publication Date: Aug 09, 2010. Prod. #: UV5744-PDF-ENG
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