The Influence of Social Media on Purchase Decisions in High-Involvement Categories Harvard Case Solution & Analysis

This note discuss how social media marketing can be utilized to influence the consumer choice procedure for services and goods.

It links the influence of social media to the various phases of the purchase procedure for high-involvement items. The stuff is appropriate for MBA, undergraduate, and executive education pupils.

The Influence of Social Media on Purchase Decisions in High-Involvement Categories case study solution

PUBLICATION DATE: August 09, 2010 PRODUCT #: UV5744-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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