The low-cost carrier, IndiGo, was making money, however the airline passenger industry in India was a mess in 2013. This particularly novel firm had managed to work against the likelihood and grab market share from longer-established flyers. The weak rupee, depreciated by 15%, was sending a chill wind through the air travel sector, and increase plans would need to contain opening new destinations. This meant opening more ticketing stations, hiring more employees, and increasing costs. Could the airline continue its increase or would it be wise to prepare for a hard landing?
The IndiGo Story On Time, Hassle Free case studyb solution
PUBLICATION DATE: December 10, 2013 PRODUCT #: UV6777-HCB-ENG
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