Peer-to-Peer networking and related innovation was a major influence on the music and movie industries. While digital technology has improved the quality of audio and video recording and reducing distribution costs, he also made unauthorized copies of copyrighted material and its transmission over the Internet easier. Media industry attributes the erosion of its sales since 1999, to illegal copying and distribution of digital files and is taking steps to strengthen copyright laws and punish offenders. Other associated decline in the absence of product innovation and useless effort to keep the industry's business model made obsolete by technological innovation. At the same time, unauthorized file-sharing through Peer-to-Peer networks continues its real financial impact on the industry is unclear. According to market illegal file-sharing to be a serious threat to long-term profitability of the sector of the media and considers the current legislative initiatives to protect its intellectual capital, as advantageous. This article discusses several strategies and business models that the media industry may consider to respond to current threats and better meet the changing tastes of the customers. "Hide
by Sanjay Goel, Paul Miesing, Uday Chandra Source: California Management Review 29 pages. Publication Date: 01 May 2010. Prod. #: CMR456-PDF-ENG
Related Case Solutions & Analyses:
GEs Imagination Breakthroughs: The Evo Project
Eli Lilly: Developing Cymbalta
Flipping Orthodoxies: Overcoming Insidious Obstacles to Innovation
Being a Mad Man – Without Losing the Plot: Advertising Guidelines for the Ages
Career at a Crossroad: Roopa Rao
Jailing Kids for Cash in Pennsylvania (Supplement)
China in Africa: The Case of Sudan
Sally Jameson: Valuing Stock Options in a Compensation Package (Abridged)
New Profit Inc.: Governing the Nonprofit Enterprise
Shareholder Activists at Friendly Ice Cream (A1)
