This note describes the hybrid electic vehicle marketplace, the results of different automaker strategies, and also the environmental regulatory issues that could promote or inhibit market development in the United States. Introduces students to the technologies and regulatory facets of vehicles using alternative powertrains and fuels including hybrid electric vehicles, plug in electic vehicles, hybrid vehicles, and deisel engines.
The Hybrid Vehicle Market case study solution
Empower pupils to assess the success of the Toyota Prius, especially when used as an updated supplement to a case discussion of Toyota Motor Corp.: Establishing Prius (HBS Case 706458).
PUBLICATION DATE: March 17, 2012 PRODUCT #: 612084-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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