The Hunger Games: Catching Fire: Using Digital and Social Media for Brand Storytelling Case Solution
While Lionsgate understood that conventional advertising would have to be combined with a digital project to generate spectators, it likewise had to strike a cautious balance in between the two and also select the suitable systems to inform a cohesive report. Should Lionsgate introduce a label storytelling project to interest fans? Lionsgate's relatively little marketing group collected to conceptualize about ways to perform such a project and place the movie for another huge success.
After the effective release of the very first Hunger Games movie in 2012, the movie's supplier, Lionsgate, was readying to launch the next film in the series, Hunger Games: Catching Flames. Fan expectations had actually grown right after the excellence of Hunger Games and Lionsgate dealt with the difficulty of keeping spectators interested and also engaged in one more Hunger Games film.
PUBLICATION DATE: September 09, 2016
This is just an excerpt. This case is about SALES & MARKETING
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