For more than 125 years, the Hong Kong Jockey Club had been the Hong Kong's sole organizer of horse races. Its customers were aging, although it had made horse race betting a game that was favorite in Hong Kong. To alter this, the Club established a project to make the game more enjoyable for its customers of the technology-savvy generation.Predicated on the current technological developments along with market research, the project team set out to develop the world's biggest betting amusement tables. The team aimed to design them in a sense that fit the lifestyle of the young and tech-savvy customers, allowing them to enjoy horse race gambling in a manner that was societal and more intuitive. However this implied substantial technical and organizational challenges on the way. Two years after its concept, two tables were found. The target customers were met with the betting experience, but to what extent would these tables improve the Club's long term outlook?
PUBLICATION DATE: August 23, 2013 PRODUCT #: HK1015-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
MOTIONLESS LEADERSHIP
Building Community at Terra Nova Consulting
Thought Leader Interview: Linus Torvalds
GENEVA BANK
The Freelancers Union (B)
We Are So Sorry: Sedang Prestige Resort
Anjali Kumar – Negotiating a Job Offer (B)
Managerial Effectiveness and Diversity: Individual Choices
Northern Telecom and Tong Guang Electronics (A1): Getting to Know Each Other
Managing Intellectual Capital: Licensing and Cross-Licensing in Semiconductors and Electronics
