In light of the uncertainties and rapidly shifting dynamics of the sector, a small smart-thermostat design firm situated in Toronto, Canada, was considering the organization’s future in January 2014, AutoTherm's chief executive officer. As an incumbent and little engineering firm, AutoTherm's strategies to sell its first product, B133, having a big electronics company through partnership had quite unsuccessful. Given the dire state of the financial resources of the company's, how can AutoTherm be rescued and go forward?
The Heat is ON case study solution
PUBLICATION DATE: July 30, 2014 PRODUCT #: W14349-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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