The Guardian had been an premature innovator in online newspapers and had not only become the leading U.K. newspaper web site, but was making strides with audiences outside of the U.K. However, The Guardian had been losing money since 2000, and, in spite of the comparative success of the web site, on-line revenue remained less than 20% of the paper's total revenue.
What changes would The Guardian have to make to keep up its mission of being "the world's leading liberal voice in perpetuity?"
The Guardian Transition to the Online World case study solution
PUBLICATION DATE: March 13, 2009 PRODUCT #: 709464-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
