Included in these are: Authorities incentives for buying electric and plug-in hybrid vehicles, the economic and political problems related to oil dependence, the effect of oil prices on consumers' car purchasing habits, carbon dioxide emission and pollution recognition, and the result of current and coming worldwide emissions regulations.
The case subsequently discusses the challenges to mass electric vehicle adoption including: the comparatively higher cost of particular electric vehicles; consumers' fear of "range stress" - the term for batteries running out of electricity at the center of the road; along with the narrow demographics of traditional hybrid vehicle buyers - which may be mirrored in the demographics of electric car buyers. The instance provides specific data about plug and electric car -hybrid brands, cost, all-electrical driving range and release dates. It also details authorities programs to promote electric vehicles, as well as current and future mandated miles per gallon for assorted countries. Additionally, it offers data about worldwide and U.S. automobile sales, how far Americans drive and for what purpose, and psychographics of hybrid vehicle owners.
PUBLICATION DATE: August 19, 2011 PRODUCT #: SM193-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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