Increasing innovations in the consumer products industry have accelerated the growth for online product launching companies. The Grommet, launching a new product each day, is also embracing this opportunity and extending its business. Manufacturer of the product often uses personal video for the promotion of their product.
This growth has led the Grommet towards the success which was reflected by its launching of a new platform for retailer, The Grommet Wholesale, in 2014. The question that the case pose that whether it was the right approach to obtain more value for the company.
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