The Greening of DUMBO Harvard Case Solution & Analysis

Brooklyn, New York, area Down Under Manhattan Bridge Overpass (DUMBO) recovery observed since the late 1970s. Business district improvement district (BID) is charged with complementary efforts in New York in several areas, including security, sanitation, marketing, advertising programs, repair and improvement. Since 2007, the BID DUMBO made "little things that combine to great" to improve the area and in accordance with "PlaNYC" in New York, plan to become a "sustainable city" by increasing the quality of water, energy and open space, reducing emissions greenhouse gas emissions. This year BID DUMBO must decide whether he should continue his small act or conduct a neighborhood across the Leadership in Energy and Environmental Design (LEED), while ranking limited budget, staff, and the recession. "Hide
by Robert G. Eccles, Amy C. Edmondson, Abhijit Prabhu Source: Harvard Business School 22 pages. Publication Date: March 24, 2010. Prod. #: 410079-PDF-ENG

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