CEO Kikawa of Yamato Transport gave instructions to his manager’s right after the catastrophe that was triple strike on the Tohoku region of Japan to do anything it requires to save lives and not to worry about prices. He also believed that he needed to confront the authorities to make gifts to the affected district tax free.
He also desired to give 10 yen per Takkyubin package the company was delivering as aid funds for Tohoku but was wondering how this proposal would be reacted to by the investors.
The Great East Japan Earthquake E Yamato Transport's Response case study solution
PUBLICATION DATE: January 07, 2013 PRODUCT #: 713442-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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