Goli Vada Pav Pvt. Limited (GVPPL) identified opportunities brand one of Mumbai's favorite fast foods - vada pav. GVPPL founders saw a huge opportunity in the Indian fast food industry, which was very unorganized and largely caters to small time local producers. There was a need in the market, hygienic, branded products and Goli Vada Pav has been created to fill this void. GVPPL broke the stereotype unhygienic, beat vada pav. His strategy for success was built on a four-point formula for the high quality of products, value for money and efficient delivery to customers. Lack of hygiene, brand-name products in the Indian fast food industry have contributed to the initial success GVPPL. This case illustrates the ability of a series of entrepreneurs identify and exploit market opportunities. It details the challenges facing GVPPL in the competitive dynamics of the Indian fast food industry. These cases further question the viability of the business model GVPPL as one of the founders sought to expand domestic and international markets. Whether it will be successful in developing strategies for future growth GVPPL author? "Hide
by Sonia Mehrotra, S. Ramakrishna Velamuri Source: Richard Ivey School of Business Foundation 15 pages. Publication date: April 23, 2012. Prod. #: W12908-PDF-ENG
