By 2010, the National Football League (NFL) are still having trouble attracting a global registry and fans, despite systematic attempts to internationalize since 1989. Why? Was it just a bad idea to try to export the football, a sport that many consider uniquely American? Or was it a good idea that was poorly executed? "Hide
by Juan Alcacer, Mary Furey Source: Harvard Business School 17 pages. Publication Date: January 8, 2011. Prod. #: 711455-PDF-ENG