In 1999, after the publication of the losses in eight of the previous nine years, Nissan is committed to a partnership with Renault. At the request of Nissan, Carlos Ghosn was appointed chief operating officer. Ghosn, a Frenchman with a Brazilian-Lebanese heritage, who spent most of his career at Michelin in Latin America and the United States, earned the nickname "Le Cost-Killer" during his stay at Renault. Despite his multi-cultural background, he does not speak -Japanese and has no experience of the Asian countries. Its statute, however, quickly turn the patient by the Japanese automaker, with all the unique challenges of leading change, as a foreigner in Japan. His is committed to do so within three years or resign. Involving middle managers He uses solid change management practices and successful, but now must face the process of institutionalization of their initial success and planning a successor.
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by John P. Millikin, Dean Fu Source: Thunderbird School Global Management 12 pages. Publication Date: July 25, 2003. Prod. #: TB0147-PDF-ENG
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