Globalization has become an imperative and is avoidable as a strategic choice for family businesses. Nevertheless, globalization strategies are far from the standard among small and medium -sized family businesses.
The Global Family Business Challenges and Drivers for Cross-Border Growth case solution
This article offers a framework for strategically assessing business capabilities and global market opportunities, emphasizes the distinct characteristics of family businesses that could enhance or constrain their international growth, and reviews the key drivers for globalization.
PUBLICATION DATE: May 15, 2012 PRODUCT #: BH474-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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