As the manners in which consumers make purchasing decisions continue to multiply, retailers are in a crossroads. Among the essential reasons for managing a bricks-and-mortar shop-building a strong, distinctive brand expertise-no longer seems as relevant. Due to the accelerated rise of social media and corporate transparency, consumers wield enormous influence in shaping retail brands and are growing increasingly suspicious of too-slick shop designs, advertising messages and clerks.
The Future of Retail From Revenue Generator to R&D Engine case stidy solution
The once-dependable competitive edges loved by bricks and mortar retailers are eroding, which means they CAn't afford to presume any built-in advantages over their on-line competitions. The authors describe three key paradigm shifts that smart retailers are adopting to solidify customer loyalty and supply shoppers with that increasingly-important window into the soul of an organization.
PUBLICATION DATE: January 01, 2012 PRODUCT #: ROT160-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
Viridity Energy: The Challenge and Opportunity of Promoting Clean Energy Solutions
Internal Competition – Curse for Team Performance
Forget Me Not
MOEZ KASSAM: CONSULTING INTERN
Recession Has Changed Us Consumer Behavior
Organizational strategies for filling the customer can-do/must-do gap
Box: The Evolution of Management Practices in a Start-up
Ncc Construction Danmark (A): Back To Profitability
Pierre Frankel in Moscow (C): Results
Abbreviated Scenario Thinking
