This case depicts the start-up and business development challenges confronted by a streetwise entrepreneur who has devised a distinctive fishing rod. The abilities required bring to market a restricted volume of product versus the challenges of larger scale product commercialization and managing a growing company and to devise, prototype are exemplified chronologically. The case principally addresses why some entrepreneurial ventures succeed and grow to become large scale corporations, why a majority of entrepreneurial initiatives fail whereas others stay a few and trivial.
The Fish Whisperer case study solution
Indigenous constructs (for example entrepreneur and organization specific factors) and exogenous concepts (such as industry, location and time specific factors that may predetermine the outcome of an entrepreneurial enterprise) are exemplified. A business plan, which has brought angel investment, is presented for critical assessment. The background storyline subtly depicts that all businesses, regardless of size, face resource constraints and tradeoffs and that supervisors must continuously adapt and upgrade competences, their business models and management style to match the threshold that is evolving market standards.
PUBLICATION DATE: June 13, 2012 PRODUCT #: W12234-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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