This case shows the start-up and business development challenges facing the street entrepreneur who invented a unique fishing rod. Capabilities needed to innovate, prototype and bring to market a limited number of product compared to the problems of larger scale commercialization and management of a growing business are shown in chronological order. The case primarily addresses why some entrepreneurship success and grow to become large corporations, while others are small and insignificant, and why most business initiatives ultimately fail. Indigenous designs, such as the entrepreneur and the organization of specific factors and external structures, such as industry, location and time-specific factors that may pre-empt the outcome of the business enterprise are illustrated. Business plan, which attracted angel investment is critical evaluation. Background storyline subtly shows that all businesses, regardless of size, face resource constraints and trade-offs and that managers must constantly adapt and modernize their business model, expertise and management style to meet changing market standards threshold. "Hide
by Jim Kayalar Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: June 13, 2012. Prod. #: W12234-PDF-ENG
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