The case presents the student with financial ratios for the eight pairs of unknown companies and asks them to pair a description of the financial profile derived from the coefficients. The main purpose of this case to introduce students to the financial analysis of the relation, in particular, a number of indicators and provides an understanding of each. This case assumes that students have already been introduced definitions of various financial ratios for other indications or lecture. Structured learning pairs companies in the industry has a number of important understanding of the strategy and financial performance. First, the economics of individual sectors are significant changes in the financial performance due to differences in technology, product features, and competitive structures. Second, the financial results of management decisions: in industry, significant differences in financial ratios are often the result of differences in corporate strategy in marketing, operations and finance. For these reasons, this case is a good springboard into the following classes, which deal with the interaction between strategy and financial performance. "Hide
by Robert F. Bruner and Sean Carr Source: Darden School of Business 5 pages. Publication Date: November 17, 2005. Prod. #: UV1377-PDF-ENG
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