Ian Carl Carlsen is the financial director of the Far East Trading Company, 100-year-old Swedish-based company with operations in Asia and Latin America. It's November 1997, and the company has just released its second official warning profits to its shareholders in Stockholm, the corporate house. The company is currently feeling the effects of the Asian currency crisis, which began in July 1997 in Thailand and then spread to the neighboring countries of Indonesia, Malaysia, Philippines, Taiwan, Singapore and Korea. As Jan Carl Carlsen wondered what specific measures were needed to navigate the treacherous waters of the market crisis, he focused on the "three C corporate financial management. Control, confidence, and cash flow"
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by Michael Moffett Source: Thunderbird School of Global Management 9 pages. Publication Date: February 20, 2002. Prod. #: TB0187-PDF-ENG
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