Virtual social worlds, such as the Internet website Second Life, have actually obtained a high degree of appeal in the popular and company press. In this post we resolve the enhancing value of virtual social worlds, and talk about how business can use their capacity. We initially present how virtual social worlds developed traditionally, how they suit the postmodern paradigm of our time, and how they vary from other social networks, such as content neighborhoods (e.g., YouTube), social networking websites and blog sites (e.g., Facebook), collective tasks (e.g., Wikipedia), and virtual online game worlds (e.g., World of Warcraft).
The Fairyland of Second Life Virtual Social Worlds and How to Use Them case study solution
We consequently present how companies can utilize virtual social worlds in the locations of advertising/communication, virtual item sales (v-Commerce), market research, personnels, and internal procedure management. We likewise highlight the points business must pay specific focus on in their activities, the 5Cs of success in virtual social worlds, and the future advancements that we anticipate to form this sector over the next 5-10 years: a pattern to standardization and interoperability, enhancements in software application use, enhancing affiliation in between truth and virtual worlds, facility of order, and the improvement of virtual social worlds to company centers of the future.
PUBLICATION DATE: November 15, 2009 PRODUCT #: BH358-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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