The European Recycling Platform was merely the pan-European recycling association created in retort to the European Union's groundbreaking directive to encourage recycling of electronic waste. ERP was based on the principle of producer responsibility, in which manufacturing companies are financially in charge of handling the end-of-life phase of their goods. In eight states, ERP ran by late 2007. It had reached considerable market share and provoked competition in European e-waste recycling.
In November 2007, ERP's board was meeting to appraise whether its range should considerably enlarge. Should ERP begin managing new merchandise categories for example throwaway batteries and packaging? Should it expand to more nations? If so, which states? If it expanded, could ERP manage the additional business sophistication while maintaining its low-cost, outsourced version? The case looks at an organization at the vanguard of attempts to address the world's growing e-waste crisis. It emphasizes the importance of handling the end-of-life stage of products. Recycling will be evaluated by pupils as a market and company opportunity. They'll assess the marketplace and industry changes triggered by Europe's e-waste directive.
The European Recycling Platform Promoting Competition in E-Waste Recycling case study solution
PUBLICATION DATE: August 28, 2009 PRODUCT #: GS67-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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