Eleganzia management group faces tough decision to go in the summer of 2010. With tourism on the decline due to the global economic downturn, CEO Giannuzzi must decide how to set prices for Forte Village Resort, the most well-known property of the group. Its management team is divided whether the pricing model for the resort to change, to be all inclusive (as opposed to one where payment is charged for each additional activity or dining options are pay-as-you-go basis), and whether to convert a large number of 4-star rooms at the 5-star apartments. Newly acquired properties, such as Castel Monastero in Tuscany and Maddalena Hotel & Yacht Club in the north of Sardinia, is a branding problem. Maybe all of the properties, including the Forte Village, successfully brought under one umbrella brand, namely, Eleganzia? Moreover, what is to the character of each of these new features be? "Hide
by Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez, Francesco Tronci Source: Harvard Business School 29 pages. Publication date: April 18, 2011. Prod. #: 511115-PDF-ENG
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