Describes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and blossom-associated associations located in The Netherlands.
Analyzes the purpose of the FloraHolland auction in the value chain. Additionally describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.
The Dutch Flower Cluster, Spanish Version case study solution
PUBLICATION DATE: March 28, 2011 PRODUCT #: 714S21-HCB-SPA
This is just an excerpt. This case is about STRATEGY & EXECUTION
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