Describes the Dutch flower cluster, or group of related manufacturers, suppliers, service providers, and the flower-related institutions located in the Netherlands. Examines the role of auction FloraHolland in the value chain. Also describes the inflorescences in China, Colombia, Ecuador, Kenya, four other major international competitors. "Hide
by Michael E. Porter, Jorge Ramirez-Vallejo, Fred Van Eenennaam Source: Harvard Business School 30 pages. Publication Date: March 28, 2011. Prod. #: 711507-PDF-ENG