Design includes skills for possible future, build bridges to customers and break the wicked problems. " For businesses, to bottle type experience that rivet minds and run away with my heart, they must do more than hire designers: they must be designers - to think like designers and work as designers. Narrow-thinking of the past is not enough for the wicked problems of today. We can no longer play the music as written. Instead, we have to invent a whole new scale.
This article Rotman Magazine. "Hide
by Marty Neumeier Source: Rotman School of Management, 4 pages. Publication Date: January 1, 2009. Prod. #: ROT008-PDF-ENG
Related Case Solutions & Analyses:
BlackRock Money Market Management in September 2008 (B)
Beyond Business Instinct
Cisco Systems Inc.: Collaborating on New Product Introduction
Erika James: The Life and Career of an Associate Professor
Trome: News for the Base of the Pyramid
Strategic Risk Approach to Knowledge Management
Managing in the Information Age Module Note for Students: Enterprise IT
Salomon Brothers (A)
Focused e-Tail Measurement and Resource Management
Nortel Networks Business Ventures Group: One Corporations Take on Entrepreneurship
