Design features the abilities to identify potential futures, construct bridges to customers and crack 'wicked problems'. For companies to bottle the type of encounters that pin minds and run away with heart, they need to do more than hire designer they should be designers -- work like designers and to think like designers.
The narrow measure mindset of the earlier period is inadequate for today's severe problems. We can no longer play with the music as written. Instead, we need to invent a whole new scale.
The Designful Company case study solution
PUBLICATION DATE: January 01, 2009 PRODUCT #: ROT008-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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