To optimize their efficiency, color cases need to be printed in color. At completion of 2009, The Dannon Company was thinking about professional actively interacting its CSR efforts to customers. With the strong connection in between Dannon's production of organic food and its dedication to health and nutrition-based CSR activities, interacting these activities to customers might improve the company's success, however ran the risk of polluting its deeply inherent CSR as a marketing tactic. Dannon wished to preserve its holistic method to social responsibility and dedication to social values.
Dannon's CSR focused on 3 locations: Nutrition and Health, People and Nature. Some of the particular concerns analyzed are: Should we interact Dannon's CSR activities? Can CSR stay genuine when being leveraged for Public Relations functions?
The Dannon Company Marketing and Corporate Social Responsibility (A) case study solution
PUBLICATION DATE: April 01, 2010 PRODUCT #: 410121-HCC-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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