This note examines the evolution of the brand in the growing industry. Four high-quality U.S. bicycle frame manufacturers (Trek, Seven, Moots and C rvolo) compete for the brand status in the $ 2,000-and-up-market mountain bike. Challenged by the lack of carbon and the coming retirement of the famous cyclist Lance Armstrong, the continued dominance of imports from Asia, and a reduction in the number of local bike shop, the industry is facing serious challenges strategies. "Hide
by Paul W. Farris, Daniel Heller, 13 pages. Publication Date: April 20, 2009. Prod. #: UV2964-PDF-ENG
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