This note guides pupils or Executive Education participants via an exercise. The 3-Circle framework consists of 10 steps that lead to a checked increase strategy.
Readers work through the first five measures to identify three potential increase ideas. They then follow the remaining five measures to develop one particular Enormous Idea for increase. This exercise is a condensed guide to the process Strategy in Three Circles, by Davis and Urbany.
The Customer-Focused Growth Project case study solution
PUBLICATION DATE: January 20, 2012 PRODUCT #: UV5759-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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