This module note examines problems concerning promotion and the management of talent in the creative industries. It describes the features of the market for creative talent, discusses how individual gift creates and captures worth, and investigates how professional firms can best recruit, develop, manage and promote creative gift.
The Creative Industries Managing and Marketing Talent, Module Note B case study solution
PUBLICATION DATE: June 29, 2009 PRODUCT #: 509078-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Marketing Strategy–An Overview
Facebook
Communauto: A big idea for a big market
David E. White: Executive Direct Line
Red Bull and Energy Drinks 2010
GE Energy – The Decision to Re-enter India: Is Opportunity “Blowing in the Wind?”
Jones Lang LaSalle 2011 Corporate Profile, Video
Positioning the Tata Nano (B)
When Should You Nickel-and-Dime Your Customers?
Alpen Bank: Launching the Credit Card in Romania (Brief Case)
