This module note examines problems concerning marketing and the management of talent in the creative businesses. It discusses how individual talent captures and creates worth, describes the characteristics of the market for creative talent, and explores how professional companies can best develop, manage and market creative gift.
The Creative Industries Managing and Marketing Talent, Module Note case study solution
PUBLICATION DATE: June 29, 2009 PRODUCT #: 509078-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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