Innkeeper of Commerce is considering changing its long-standing policy not accept credit card charges from its customers. His decision is complicated by the presence of two key uncertainties: Bank contingent-fee schedule and several nonquantifiable effects. Case can serve to strengthen the tools of decision analysis, discounted cash flow analysis and sensitivity analysis, as well as to examine the role of decision analysis in decision-making.
This Darden study. "Hide
by Phillip E. Pfeifer, Sherwood C. Frey Source: Darden School of Business 9 pages. Publication Date: July 14, 1994. Prod. #: UV0577-PDF-ENG
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