This is a Darden case study. Coca-Cola was the world's biggest producer and distributor of nonalcoholic beverage syrups and concentrates, selling over $24 billion of products in 2006 in more than 200 hundred countries. It became a high-growth company under Roberto Goizueta who was then chairman and president and CEO until his departure in 1997 from 1980.
Coca-Cola needs a blockbuster break out growth thought to transform its culture and it. Coca-Cola needs to show Wall Street that it is not wedded to its legacy model and that it can be a growth company again.
The Coca-Cola Company case study solution
PUBLICATION DATE: November 18, 2008 PRODUCT #: 309020-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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