The Clorox Company Leveraging Green for Growth The Case Solution
Financial Analysis
Company Performance (2006-2010)
The financial performance of the firm can be evaluated on the basis of certain ratios calculated using the given data in case Exhibit 2. The ratios are given in Exhibit 2.
From the ratios it can be seen that the firm has a growth margin of 45% in 2010 which may prove insufficient to bear additional operational and non-operational expenses to make the firm to earn enough net margin. The net margin is 11% in 2010 showing that the firm is quite efficient in managing operational expenses and earn a 11% margin. But due to unavailability of industry data and complete data related to ratio analysis the overall financial performance of the firm from 2006 to 2010 cannot be fully concluded.
Evaluation of Centennial Strategy
Using the data given in Exhibit 3 of the case, Centennial Strategy is being evaluated on the basis of free cash flows and the matching the actual results in 2010 with the set targets. Both of the metrics, as shown in the Exhibit 2, are positive with free cash flows exceeding minimum target of 10% and all other metrics except sales growth performing higher than the set targets as seen in the chart given in Exhibit 2. This shows that the firm must thrive to achieve sales growth if it wants to be successful in business.
Brand Positioning
As concerning the brands,objective market of the business, the organization intends to draw in ladies who need to keep clean homes. Consequently, the ideal interest group of the organization is families and ladies who need to purchase superior grade and synthetically free items. Moreover, the organization is likewise focusing on giving excellent items at reasonable costs.
Moreover, the immediate contender-sis incorporate such as Unilever, Procter and Gamble, Schenectady County, Church and Wight, and Seventh Generation. In any case, the contributions from these contenders are equivalent to Clorox, so they're giving intense rivalry to the brand.
The fundamental contrast lies between their substance structures. A few organizations use synthetics to make their items helpful, though others don't. At long last, it can securely be said that the organization has situated its items as quality cleaning and individual consideration arrangements. (See Exhibit 3)
Current Marketing Strategy
As concerning the Products, the essential portions of the organization are cleaning and individual consideration items. The organization is giving top notch answers for its clients and it is attempting to foster these items in a climate agreeable and socially mindful way. Then again, the organization is for the most part contending on quality rather than costs.
Moreover discussing Prices of the valuing system of the organization is undeniably more not quite the same as the contenders as the organization is charging a marginally more exorbitant costs when contrasted with its rivals. Besides, the justification behind these excessive costs is that the business is causing greater expenses and thusly, keeping bigger spread.
As concern about Place, the significant regions where the organization is selling its items are mass shippers and retailer. The organization has a broad conveyance of its item utilizing the stores of Walmart. In addition, the organization is conveying its items to various Walmart stores and other monster retailers like Kmart, Sears, and so forth.
Additionally the Promotion which take place procedure of the organization incorporates both ATL and BTL exercises. The organization utilizes TVCs to make attention to their items, while the organization likewise follows circuitous advertising procedures. The organization use Push technique to advance its cleaning and individual consideration items, in any case, the organization utilizes this system at departmental stores like Walmart, Kmart, and so on. (See Exhibit 4)....................
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