Finalist along with 3rd Place winner in 2011 Oikos Casewriting Competition. In the early 2008, Clorox launched a brand-new line of eco-friendly cleaning items called GreenWorks. Following the success of smaller sized companies such as Seventh Generation and Method, Clorox targeted the detailed niche market of green items, with an approximated market size of $150 million.
Utilizing its competitive benefits in the distribution and economies of scale, Clorox priced its GreenWorks items listed below those of smaller sized rivals. Remarkably, Clorox's market entry did not take income from smaller sized gamers, however rather than triggering the marketplace for green cleaning items to take off, leaving Clorox with numerous tactical concerns.
The Clorox Company Goes Green case study solution
PUBLICATION DATE: May 13, 2010 PRODUCT #: W94C22-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Wellness is Everyone’s Business: Public-Private Partnerships for Health in Minnesota
The Three Faces of Bounded Reliability: Alfred Chandler and the Micro-Foundations of Management Theory
Mti Cash Budgeting In Times Of Sharp Business Downturn
Blueprint for Ford’s Future: From Personal Automobiles to Mobility
Santos Limited
Stanley Black & Decker, Inc
Geithner and Bernanke Amid the Global Financial Crisis
2016 Update: Argentina Turns the Page
Uria Menendez (B), Spanish Version
Freemark Abbey Winery
